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| Gartner, Inc. Provides Marketing Professionals With Growth Strategy Research Through GartnerG2 Service |
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STAMFORD, CONN., August 21, 2001 —Gartner, Inc. (NYSE: IT and ITB), a technology research and advisory firm, is providing relevant, in-depth research focused on helping marketing professionals gain a competitive edge. Through GartnerG2, a research service from Gartner that targets marketing professionals and other business strategists, the company provides tools for marketers to identify key opportunities for business growth.
GartnerG2 builds on multiple data streams, years of client interactions and the strong technology knowledge base of Gartner to provide comprehensive research specifically designed for strategic planning. GartnerG2 recognizes that marketing is a crucial element of any business planning effort and develops research that focuses on creative growth strategies within specific industries. "In this post-boom economy, numerous companies are competing with each other for market share," said Bob Knapp, Gartner's Executive Vice President, Research and Advisory Services. "With a host of companies offering the same, or similar, products and services, it is now more important than ever for businesses to have a sound and effective marketing strategy to grow their businesses. We recognize this and have charged our analysts at GartnerG2 with the task of identifying key opportunities and tactics to help marketing professionals succeed." Some examples of GartnerG2 research include: 1. "The CMO's New Challenge: Evolve Marketing to a Profit Center" advises CMOs to shift their focus from managing marketing campaigns to optimizing customer relationships. 2. "Privacy and Security: The Hidden Growth Strategy" advises Web marketers to promote superior privacy and security protections in order to capture the yet untapped consumer base of potential Web shoppers who have low confidence in the privacy and security of Web transactions. 3. "Digital Copyright Law: Protect Content -- and Consumers" advises companies to build digital copyright law into marketing plans to build awareness and understanding. "It is safe to say that marketing is one of the primary drivers of business growth," added Knapp. "GartnerG2 is providing the tools necessary for marketers across all industries to make informed, strategic decisions about the future of their companies." GartnerG2 is a new research service from Gartner that helps business strategists guide and grow their businesses. For more information, visit www.gartnerg2.com. About Gartner, Inc. Gartner, Inc. is a research and advisory firm that helps more than 10,000 clients understand technology and drive business growth. Gartner's divisions are Gartner Research, Gartner Consulting, Gartner Measurement and Gartner Events. Founded in 1979, Gartner, Inc. is headquartered in Stamford, Connecticut and consists of 4,600 associates, including 1,400 research analysts and consultants, in more than 80 locations worldwide. The company achieved fiscal 2000 revenues of $855 million. For more information, visit www.gartner.com. |
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Contact: Mike McCabe Middleberg Euro RSCG 212-699-2752 mikem@middleberg.com |
Contact: Danielle Westling 203-316-6216 danielle.westling@gartner.com |
