Your Information is Safe With Us Our projects often involve highly proprietary client information — future product roadmaps, marketing launch plans, proposed advertising campaigns and the like. You can be certain, when you work with Gartner Custom Research, that all client-confidential information is handled with the utmost security and care.

We provide clients with the highest-quality marketing research possible, customized solutions employing state-of-the-art quantitative and qualitative methodologies. For a detailed explanation of our methodologies, click here.

Who We Research
Any audience that makes a difference to an organization's success whether business or consumer. For many of our clients, the critical "consumer" is a corporate decision-maker or end user.

We have been honing our expertise in business-to-business research for more than two decades, studying markets such as PCs, software, networking, telecommunications, semiconductors, and test and measurement equipment. Our typical research participants include CEOs, CIOs, CTOs, CFOs and IT professionals.

As technology underpins more and more products and services, we increasingly apply our research concepts to more traditional consumer markets such as photography, entertainment, banking, etc.

What We Research
We work with clients to help them at every step along the marketing lifecycle — from creating a market-entry strategy to refining product/service specifications to developing sales and marketing strategies and responding to market feedback.

Marketing Life Cycle

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